America emulates movieland's way of measuring the worth of things, which teaches us to place the perception of value over value itself.
Believe it not, there was actually a time not so long ago when civilians outside the entertainment industry didn't have a clue what movie happened to top the box office on any given weekend. Now just about everybody in America knows the top grosser by Sunday night, and they can expound like industry veterans on what film has "underperformed" or which might have "legs."
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