In our Facebook Marketing Series, Mashable offers tips, insights and a bevy of tools to enhance your marketing on the 900-million strong social network.
We know that brands typically reach just 16% of the fan base they have worked so hard to build, but our tips for engagement and explanation of Facebook's ad suite should help you broaden your reach and increase engagement. For even more tips, follow our Facebook marketing topic.
1. Expanding Your Facebook Reach
While Facebook has never officially divulged exactly how to increase reach -- though it did release an ad product, Reach Generator -- there are several tactics known to work.
First, let?s review the EdgeRank trifecta. E…
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