Korea's best bars to wrap up the summer

by Jaysen Park

Although most of the bars that open in Seoul spend heady amounts of money on design and rent, there are few places that make it in the long run. 

Jaejin ?JJ? Lim, a 2009 World Class Bartender Korea Champion and currently the brand ambassador for Diageo Korea, says the turnover is mostly due to Korea?s sensitivity to new trends.

That, and boring drinks.

?Many of the bars that open pay so much attention to interior design and far less attention to the actual drinks,? says 31-year-old Lim, who is one of the best-known faces on the Korean bar circuit. As part of his job, he consults for bars and concocts new signature drinks for various events all over the country.

Jaejin ?JJ? Lim placed fourth in an international bartender competition in 2009.
?It?s one of my ambitions to make a signature drink for Seoul along the likes of the Singapore Sling,? says Lim.

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