Conceptual design studio Buster created and produced the brand identity for the recently launched FX Movie Channel (FXM), a new programming block from FX and the Fox Movie Channel. Buster is a division of the Los Angeles-based Stun Creative.
The Buster Design team conceived and delivered the logo for the new FXM network, along with an extensive promo package, interstitial content, navigational elements, and a motion graphics toolkit. View the work here.
Adam Lewinson, SVP of programming and production for Fox Movie Channel, said, "The Buster Design team achieved a level of boldness and elegance that has extended to our entire on-air brand.”
Adds Jonas Morganstein, chief creative officer for Buster, “We were fortunate enough to have launched the look and feel for the FX Movie Package a few years ago. Designed to accompany the memorable ‘FX Has The Movies’ musical theme, we took the X motif and expanded it into an architectural space—a home for movies. Now it has come full circle as the FX Movie brand spins off to launch a new movie-themed programming block and we’re honored to help take the brand to the next level.
"For FXM, we aimed to create an innovative space that nods to the architectural X world that we created for FX Movies, but clearly takes it to a new domain. In the FXM design space, the architectural X is created out of typography—which offers innovative solutions to type messaging and provides fresh opportunities to move through the space and reveal the brand architecture as a platform for each graphic deliverable,” Morganstein concludes.
Buster executive creative director Michael Vamosy said, “This was a hugely collaborative effort. Our goal was to craft something unique for this new launch. FX always inspires us to push our boundaries of creativity and branding. We love the challenge. In this case, graphics that will illustrate a truly different—and versatile—new viewer destination."
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